Five Points, New York City: Donaldson Brothers, Circa 1890s. Chromolithograph proof on heavy stock paper. (20 cm x 23 cm) Image (7 x 7 cm.) Four color illustration of children in classical dress in gold, black, white and sepia. Lettering in western saloon font. Ornamental designs to corners. Printer logo in bottom right ornament. Printer's marks include small crosses to each side of image. Light foxing to verso and around edges not affecting image which remains unusually vibrant. Near Fine. Item #99
Once upon a time, folks snuffed tobacco up their nose and much of that tobacco was purchased from Pierre Abraham Lorillard's tobacco company. Lorillard, a French Hugenot, founded the company in 1760, with it's ubiquitous logo of the Native American smoking a pipe next to a hogshead (barrel). Originally operating out of New York City, Lorillard stakes claims as the oldest tobacco firm in the World. Lorillard's original snuffmill was in what was then a forest, known as the Bronx, which is now the site of the Bronx Botanical Garden. After outgrowing their facilities in New York, the company moved to Jersey City, New Jersey where the Lorillard Company factories were an industrial jugernaut for 85 years. This distinct and very rare advertisement proof is a survivor from their 19th century heyday in Jersey City and is part of that long reign of the Lorillard empire. This advertisement is for drawing room cigarettes, at the time, a more acceptable, smaller, milder, cigarette marketed towards women who were, for the first time, being encouraged to smoke in "discreet" places.