Chicago: Curtom Records, 1973. Oblong Broadside. (61 x 30.5 cm.) Promotional poster advertising "Back To The World" album. Some foxing to top of sheet, front and verso with some additional mild foxing along one verso fold. Three folds with very slight wear to center fold. Poster remains bright and colorful. All in all a Very Good example of a scarce piece of music ephemera from this era. Item #46
Promotional music posters have always had an uphill climb for survival. Usually distributed folded to retail outlets, they were often tacked or taped for display and then unceremoniously discarded when the album promotion ended. Unlike posters meant for consumers to collect, promo posters are close cousins to the old movie theater poster: cheap, colorful advertising gimmicks for retailers, not originally intended to live longer than the event itself. This particular promotional is for soul and funk singer-songwriter Curtis Mayfield's 1973 album, "Back To The World". The poster depicts the album art in full, including a song list. Created in mostly primary, stencil-style colors, Vietnam-era images of warplanes, robed Justices, American flags and a smiling Mayfield are overlapped and overprinted in a collage fashion. The art nicely represents Mayfield's music, which often focused on social justice issues, Black empowerment and civil rights. A scarce find promoting an exceptional talent.